Research and Analysis on the sales of integrated ceiling products during the May Day holiday
the May Day holiday has just come to an end, which really makes the integrated ceiling products popular. From May 28 to May 1, the sales of the first and second tier brands in the industry increased significantly over the previous few months. February and March were not productive equipment, and the May Day holiday had just come to an end, which really made the integrated ceiling products popular. From May 28 to May 1, plastics is one of the most effective and widely used materials in the current industry. The sales of first and second tier brands in the industry increased significantly over the previous few months. The rigid market demand compressed by weather, real estate regulation and other factors in February and March was fully released during the May Day holiday. However, compared with the same period last year, the growth rate is not obvious, and the competition is more intense. According to incomplete statistics, there are two extreme development situations in the May Day sales of the integrated ceiling industry. The mainstream products have grabbed most of the market share by virtue of brand awareness and brand activity promotion strength, while the remaining few market shares are divided between quasi brands and wholesale brands. Even so, we saw the tip of the iceberg hidden by the weather and real estate regulation through the May Day activities
as we all know, the low level of the integrated ceiling Market in the first half of 2012 once made many enterprises and businesses extremely worried about the sales prospects. The May Day sales performance is undoubtedly a reassurance for businesses and enterprises. As early as early April, businesses took the lead and launched various May Day promotional advertisements, including gifts when entering the store, free when full, package discounts, special prices, and then launched "green sort" discounts and lottery activities in the comprehensive ranking of e-commerce platforms, which made a large number of consumers stupid and eager, and finally triggered the blowout order of the May Day holiday
however, the blowout sales performance of the May Day holiday is really convenient and fast; Is it the signal of integrated ceiling warming? Insiders said: in the second half of the year, the entire integrated ceiling industry will enter a state of being squeezed, with more promotions and thinner profits. The downturn and fierce competition in the industry will continue for a long time. Both physics and economics have a law: water flows low. Once an industry or an opportunity makes money, everyone will flock to it. Due to competition, this opportunity will not be an opportunity soon. Therefore, after May Day, businesses should not be overwhelmed by the temporary victory, but should treat the sales in the second half of the year more seriously and carefully. In addition, only by adhering to brand development can we continue to grow and break out of the competitive siege in both cold winter and hot summer
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